looking for cheap logos for your business think again!

looking for cheap logos for your business? think again!

Thinking about grabbing yourself cheap logos? You may have considered saving your business cash to go for a quick Fiiver logo for your new business. Ever heard the saying, “If something is too good to be true, it probably is…” You aren’t guaranteed to receive a professional logo with ‘cheaper’ alternatives and if you’re really unlucky, copyright could be knocking on your door. Hopefully, we’ve caught you just in time before treading on potentially dark waters!

Here are our top three reasons why you should avoid cheap logo designs for your new business…

1# Lack of originality in cheap logos

First things, first. Using a cheap logo designer for your professional logo is usually risky business. Think of the terms, “you get what pay for ” or “buy cheap, buy twice”. As you know, in business you don’t want to cut too many corners. You want value AND quality! Creating a new logo design from scratch means considering how to perfectly capture and communicate the brand’s character. Unfortunately, logo designers that offer devilish low-cost logos will most likely be a copy and paste job. You may have hired a logo designer to create a logo for your new business, but you’ve actually ended up with someone else’s logo with your business name added to it. You’re a new business – you want originality embedded into your logo to remain competitive. Plus, if your logo designer has incorporated elements, which are copyrighted, into your logo… And let’s say your logo designer lives somewhere in the Philippines – you’ll have to deal with a copyright lawsuit, not the £25 per project logo designer. Nightmare, right? Conversely, hiring someone with graphic design skills, maybe your nephew or sister’s neighbour, could definitely result in a fresh, original and overall attractive ‘logo’, but most graphic designers do not have the commercial knowledge to create professional logos for your industry. experience and no commercial experience.

If you need a logo for your new business – invest in a professional logo designer with commercial experience. Nine times out of ten, you’ll want to avoid hiring someone that’s out of the country. Instead, hire a UK-based professional logo designer for peace of mind and clarity.

2# Great Design, No commercialism

A logo is more than a picture. It symbolises your industry, values, brand personality and much, much more. A well-designed professional logo establishes trust by demonstrating your professionalism and encourages people to stay. Your logo is often the first element your clients or customers see, which means a bad logo may potentially turn people away. A good, professional logo informs potential clients or customers about who you are, what you do and how you can help them. It shows people who have no prior knowledge or experience with your brand that you do excellent work. You can expect your commercially designed logo to win every battle in business as it’s been designed specifically for your business in mind. A professional logo designer with commercial experience will be conscious of the logo’s purpose, environment and placement. For example, professional logo designers will consider why your brand exists, what type of products or services are on offer, the type of target market, typical motivations of consumer groups and where the logo will be placed and advertised. Hiring someone to design cheap logos for your business may consider an element of your business, however, logo designers with commercial knowledge understand how important it is to ask these questions or even research themselves.

To recap, a logo that’s commercialised and well designed has multiple powers from just one glimpse. Good, professional logos can build your identity, foster trust, show professionalism, develop engagement, attract target markets, generate leads and even kill your competition.

3# bad product packaging with cheap logos

Have you ever ordered something from Amazon and the packaging of the product includes a logo that looks blurry compared to the rest of the text? Or perhaps you saw a business on Facebook and the logo looks like it was stretched? More often than not, cheap logos are cheap for a reason. You’ll be given one logo and you might not even receive the .Ai file! You’ll always want a transparent background if you’re only receiving one version of your logo. Unfortunately, one version of your business logo just isn’t enough for your marketing needs. For instance, you’ll be creating multiple online platforms that require display photos, cover photos and posts. You won’t always find the same coloured background to superimpose your logo onto and you might not have the design skills to change the background of your logo. Moreover, if your logo designer has designed your logo with a small canvas and you don’t have the .Ai file, your logo will be distorted and blurry for print. Cheap logos can be a nightmare for tradespeople that need a vehicle wrap or brands that want large printed signs at a trade exhibition. If you want your clients or customers to believe in your brand’s identity and its quality, your business needs to let go of cheap logos and designs.

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If you’re a small business looking for a logo design, we can design a professional logo with our graphic design and commercial experience. You’ll work with a logo designer who will get to know your business. Contact our team and we’ll help you to develop your brand.

How Do I Improve My SEO? 3 Simple Steps To Effectively Increase Your SEO Score

How Do I Improve My SEO? 3 Simple Steps To Effectively Increase Your SEO Score

Are you wondering, “How do I improve my SEO?”. Luckily, it’s not too difficult to undertake the basics on your own – no matter what your tech skill level is. So, let’s get started on how to improve your SEO score!

If Content Marketing is the art of marketing, then Search Engine Optimisation (SEO) is the science of marketing. The purpose of SEO is to increase your website’s ranking on search engines. Think Google, Bing, etc. This is done by optimising your website. This is the perfect way to increase your website’s traffic in the organic section of search engines.

The cornerstones of SEO are keyword research, backlinks and on-page optimisation. However, there’s a lot more to SEO and there’s plenty of room for debate, too. We’ll be discussing different ways of improving your SEO in our blog in bite-sized chucks. Just remember, even the most basic SEO can be super effective. So, before you enter the unknown, let’s start off with the basics and look to building healthy, happy SEO!

If you’re asking yourself, “How do I optimise my website?” keep reading this introductory guide. You’ll learn what SEO is and how you apply it to your website. Until now, you may not have implemented SEO on your website. And that’s okay. In the meantime, you can build your SEO foundation and slowly take control of your website the way you’d like.

1# Find your SEO keywords

In a nutshell, SEO is creating high-quality content across all your pages and blog posts – including optimising content around specific keywords (and building backlinks, but we’ll get to this later). Keywords are the very thing that makes your website discoverable, so that means using relevant and trending keywords is a must. In other words, it can help your website rank above your competitor’s website.

Finding the right keywords is a process. It is true that it can be trial and error. But once you have your keyword list, you can optimise your website pages accordingly. If you have ten or fewer pages on your website, this will be a relatively easy task to undertake and repeat. However, the more pages you optimise, the greater your SEO output. If you’re ‘wearing too many hats’ and it’s simply not possible to optimise every page… then don’t. For that reason, you’ll want to focus your SEO keyword efforts on specific pages, such as high traffic areas of your website instead.

Improve my SEO with Keyword Tools

You can find your keywords in a number of different ways. You can search what keywords your competitors are using on a website like Wordstream or you can research keywords on Google Ads using their Google Keyword Planner tool. Alternatively, you can download a Chrome extension like Keywords Everywhere that can show you the search volume of the keywords you type into Google’s search engine.

Top tip: update your keywords once every three months.

2# Backlinks can improve your SEO Score

Backlinks are simply hyperlinks from an outside website that points back to your website. In other words, when another website mentions your website on their website. The general rule is… the more backlinks your website has, the higher your website will rank. You can categorise backlinks as ‘votes’. The more votes you have, a search engine, like Google, will determine that your website is authoritative, popular and most importantly, relevant.

Following this logic, you’ll need to have a plan to build your backlinks! But, how?

Building backlinks

The most effective way of earning backlinks is to focus on quality backlinks, essentially authoritative websites that are relevant to your website. Your website is better off having fewer quality backlinks than having lots of poor backlinks!

There are tons of ways to build your backlinks. Here are a few:

Online Directories

The easiest place to start building your backlinks is via online directories. Many online directories offer free listings, that’s free backlinks, for businesses. Search engines often rate good directories highly because it’s part of the ‘local search algorithm’. There are five types of online directories you can build from – general directories, business listings, local citations, paid directories and niche directories. You can search Google using a “keyword” inurl:directory to find relevant online directories. To clarify, that keyword can be your industry, city, niche or something else. For example, we’d look for “marketing” inurl:directory.

Guest blogging

Not only is guest blogging a great way to backlink to your website, but it can also increase your online reputation, expand your audience, social media following and leverage new relationships. Luckily, you can search on Google to find different websites that accept guest blogging, however, just remember that you’ll want their website/ page to be relevant to your website. If guest blogging is for you, search “guest post” or “guest article” on Twitter to find websites you can potentially guest blog on. To really take advantage of guest blogging, you’ll want to create shareable, interesting content to make the most of the opportunity.

Resource page link building

Another great way to build quality backlinks is through resource pages. Resource page link building features your website on a ‘resource’ page and this process generates a backlink for your website. With this method, you’ll need to find out the email address associated with the resource page and then pitch to them why your website should be listed on their resource page. Not only does your content need to be relevant, but your overall website should be presentable and valuable too. You can search intitle:resources inurl:resources.html “keywords” to find relevant resources. Remember, keywords are specific to your website!

Top tip: start with online directories and then create a backlink building plan!

3# On-page Optimisation can increase your SEO

Perhaps the most important element of SEO is on-page optimisation. If off-page optimisation is SEO that’s outside of your website, then on-page optimisation is all about optimising your website’s pages. The goal here is to improve your search engine rankings and earn organic traffic to your website. On-page SEO covers different elements of your website’s SEO and it’s important to understand that keywords play a huge part in your on-page optimisation. If you’re looking to improve your on-page optimisation, open Excel and start developing a plan!

Improve My SEO with On-page Keywords

Here are some things you’ll need to consider…

  • Using your keyword in the URL/ slug
  • Using your keyword in the title
  • Using your keyword in the meta tags
  • Using your keyword in headings
  • Using your keyword within the content’s body
  • Using your keyword in the image – don’t forget the alt text!

An excellent way of uncovering what SEO needs improvement on your website is by conducting an SEO audit. This can be done manually or using an online tool. One of my favourites is SEMrush! You’ll discover your SEO score and most importantly, what changes need to be made. While a large part of on-page optimisation is keywords and how you use them on the different elements of your page, it’s also about content, media, page speed, internal linking, mobile-friendliness, etc. Some of which an online tool can’t tell you. So, ask yourself, is the content relevant, detailed, useful or engaging? Is the image good quality and relevant to my content? Is the media affecting my page speed?  

Top tip: Use different keywords on different pages on your website. If you use the same keywords, you may find yourself in a pickle and cause keyword cannibalisation on your website.

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If you’re a small business struggling with search engine ranking or organic traffic, we can help you build your SEO. Contact our team and we’ll develop an SEO strategy for your specific business. We can also help with other areas of marketing if you need extra help.